These are typical terms used in the magazine industry;
- Title - the name of the magazine, usually presented at the top of the page
- Banner - a strip of images or a phrase across the cover
- Sell Line - a catchy phrase used to attract the reader
- Splash - written across the front cover of a magazine, to attract the eye
- Menu Bar - these are at the sides of the cover page, informing the reader
- Burst - a shape, usually in the corner of the page, with information included in it
- WOB (White On Black) - this is white writing on a black background
- Puff - this is a short snippet of text to attract the reader quickly
- Ear Piece - a piece of information, presented in the corner
- Call-Out - part of the front cover that shouts out at the reader
- Barcode - a machine-readable code, to define the price
- Tag-line - a memorable phrase
- Boost - the biggest sell line, to increase sales
- Dog End - a 'pretend' fold in the page, usually to present the page number
- Direct Mode of Address - when the information talks directly to the reader, using pronouns. Eye-contact from the model on the front cover could also convey direct mode of address
No comments:
Post a Comment