Thursday 23 February 2012

17. Research Methods

Research Methods
Primary; This is a method of research that is done by yourself, this way individuals results can be gathered. An example of this could be questionaires. The method is successful because results are as recent as they can be, and will be specific. However, this method takes a lot of effort and costs alot.
Secondary; This involves you gathering information from others reseach, this can be done through things like blogs or just websites in general. This method is cost effective, but there is no way you can be sure that the information you gather is correct.
Qualitative; This method involves a small group of people who have opinions on the subject at hand ( eg. our focus group was qualitative ). This method can often leave you with biased information but will enable you to have a broader range of answers to your questions.
Quantative;This enables you to gain an 'in depth' overall view of your subject.Its means that you will be able to identify a trend in your results, however your results wont be opinions, just statistics.

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