19. Focus Groups

Focus groups (primary,qualitative research) on indie rock


In order to gain information that would help me put together my magazine, i asked various people questions about what they would want and expect from a Indie Rock magazine. This will help me find the common material that people would want. 
i asked a group of people twelve questions and these are the results;


1)what do you expect from a music magazines?
Interviews with popular artists
New Releases
Top 40
Concerts
'Ones to Watch'


2) What types of adverts do you expect?
Clothes, Album releases, Concerts.


3) What do you want articles to feature?
A day in the life of/ inside the life of


4) How much would you pay?
£1-£5


5)What do you expect from the name?
Short,snappy,one word & one syllable 


6)What colours do you expect?
Clashing,quirky,splashes of different colours,blues/blacks.


7)What makes you want to buy a magazine?
Cover,reputation,attractive artists,price


8)What gender would you prefer to see on the cover?
attractive, has to be about a subject that people would want to here about.


9)What do you think should be on the cover?
short,snappy,sell line, a taster of whats inside.


10) what could make a magazine stand out?
articles about things other than music.


11)Whats your favourite Indie artist?
Ed sheeran


12) What do you think the stereotype of Indie fans is?
Wealthy, Not bothered about opinions, quirky,messy,individuals. 

After looking through the answers i have realised that readers want an affordable magazine that is worth their money. They want to be given an insight into artists lives and feel a part of the music that they love. Fans want the cover to stand out and be different compared to other music genres. They also want features in the magazine to reflect their own style, maybe an article on fashion included in the magazine.


I'm going to use this information when i take photos that will be included in articles and the cover, so that the reader can relate to the image portrayed by the artists.I'm also going to make sure that the magazine included the things that they mentioned. Overall i think this focus group has helped me a lot.